# Game Product Management, Analytics and Monetization

## The A/B Testing Playbook for Mobile Games

In the first article in this series: The A/B Testing Playbook for Mobile Games, Part 1: Structuring the Experiment, we discussed the different types of A/B testing (also known as “split-testing”), how to properly structure experiments, and the most common …

[Read More](https://turbine.games/2023/12/04/the-a-b-testing-playbook-for-mobile-games-part-2-statistical-significance-testing/)

## About our Articles and Guides

In our work on 100+ games with 80+ game teams, there are some challenges that we encounter again and again. Over time, our experiences naturally evolve into generalizable best-practices. In these articles, I attempt to …

[Read More](https://turbine.games/2023/02/10/the-a-b-testing-playbook-for-mobile-game-growth-part-1-structuring-the-experiment/)

## Wireframes and Best Practices

Wireframes and best practices for building a minimal viable product for your in-game mobile free-to-play game store

[Read More](https://turbine.games/2021/11/09/the-iap-merchandising-playbook-part-3-free-to-play-iap-monetization-design-stack-v1-0/)

## Visual Hierarchy in IAP Stores

Top-grossing mobile games use visual hierarchy to guide players’ purchases. Here’s your playbook for visual hierarchy in IAP stores!

[Read More](https://turbine.games/2020/11/17/the-iap-merchandising-playbook-part-2-visual-hierarchy/)

## IAP Special Offers

In mobile games, IAP Merchandising is an area where best-practices are well established. Here’s your checklist for creating IAP Special Offers that sell!

[Read More](https://turbine.games/2020/10/09/the-iap-merchandising-playbook-part-1-special-offers-that-sizzle/)

## Effective IAP Merchandising

Successful free-to-play mobile games use effective IAP Merchandising. But what does that actually mean, and what are its components?

[Read More](https://turbine.games/2020/10/09/what-is-iap-merchandising/)