Game Product Management, Analytics and Monetization
The A/B Testing Playbook for Mobile Games
In the first article in this series: The A/B Testing Playbook for Mobile Games, Part 1: Structuring the Experiment, we discussed the different types of A/B testing (also known as “split-testing”), how to properly structure experiments, and the most common …
About our Articles and Guides
In our work on 100+ games with 80+ game teams, there are some challenges that we encounter again and again. Over time, our experiences naturally evolve into generalizable best-practices. In these articles, I attempt to …
Wireframes and Best Practices
Wireframes and best practices for building a minimal viable product for your in-game mobile free-to-play game store
Visual Hierarchy in IAP Stores
Top-grossing mobile games use visual hierarchy to guide players’ purchases. Here’s your playbook for visual hierarchy in IAP stores!
IAP Special Offers
In mobile games, IAP Merchandising is an area where best-practices are well established. Here’s your checklist for creating IAP Special Offers that sell!
Effective IAP Merchandising
Successful free-to-play mobile games use effective IAP Merchandising. But what does that actually mean, and what are its components?