# Game Product Management, Analytics and Monetization

Wireframes and best practices for building a minimal viable product for your in-game mobile free-to-play game store

[The IAP Merchandising Playbook - Part 3: Free-to-Play IAP Monetization Design Stack V1.0](https://turbine.games/2021/11/09/the-iap-merchandising-playbook-part-3-free-to-play-iap-monetization-design-stack-v1-0/)

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Top-grossing mobile games use visual hierarchy to guide players’ purchases. Here’s your playbook for visual hierarchy in IAP stores!

[The IAP Merchandising Playbook - Part 2: Visual Hierarchy](https://turbine.games/2020/11/17/the-iap-merchandising-playbook-part-2-visual-hierarchy/)

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In mobile games, IAP Merchandising is an area where best-practices are well established. Here’s your checklist for creating IAP Special Offers that sell!

[The IAP Merchandising Playbook - Part 1: Special Offers that Sizzle](https://turbine.games/2020/10/09/the-iap-merchandising-playbook-part-1-special-offers-that-sizzle/)

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Successful free-to-play mobile games use effective IAP Merchandising. But what does that actually mean, and what are its components?

[What is IAP Merchandising?](https://turbine.games/2020/10/09/what-is-iap-merchandising/)