Game Product Management, Analytics and Monetization
Wireframes and best practices for building a minimal viable product for your in-game mobile free-to-play game store
The IAP Merchandising Playbook - Part 3: Free-to-Play IAP Monetization Design Stack V1.0
Top-grossing mobile games use visual hierarchy to guide players’ purchases. Here’s your playbook for visual hierarchy in IAP stores!
The IAP Merchandising Playbook - Part 2: Visual Hierarchy
In mobile games, IAP Merchandising is an area where best-practices are well established. Here’s your checklist for creating IAP Special Offers that sell!
The IAP Merchandising Playbook - Part 1: Special Offers that Sizzle
Successful free-to-play mobile games use effective IAP Merchandising. But what does that actually mean, and what are its components?