The A/B Testing Playbook for Mobile Games

In the first article in this series: The A/B Testing Playbook for Mobile Games, Part 1: Structuring the Experiment, we discussed the different types of A/B testing (also known as “split-testing”), how to properly structure experiments, and the most common …

About our articles and guides

In our work on 100+ games with 80+ game teams, there are some challenges that we encounter again and again. Over time, our experiences naturally evolve into generalizable best-practices. In these articles, I attempt to …

Wireframes and best practices for building a minimal viable product for your in-game mobile free-to-play game store

Visual Hierarchy in IAP Stores

Top-grossing mobile games use visual hierarchy to guide players’ purchases. Here’s your playbook for visual hierarchy in IAP stores!

Effective IAP Merchandising

Successful free-to-play mobile games use effective IAP Merchandising. But what does that actually mean, and what are its components?