## The A/B Testing Playbook for Mobile Games, Part 2: Statistical Significance Testing In the first article in this series, we discussed the different types of A/B testing (also known as “split-testing”), how to properly structure experiments, and the most common … --- ## About our articles and guides In our work on 100+ games with 80+ game teams, there are some challenges that we encounter again and again. Over time, our experiences naturally evolve into generalizable best-practices. In these articles, I attempt to … --- ## Wireframes and best practices for your in-game mobile free-to-play game store --- ## Visual Hierarchy in IAP Stores Top-grossing mobile games use visual hierarchy to guide players’ purchases. Here’s your playbook for visual hierarchy in IAP stores! --- ## Checklist for Creating IAP Special Offers that Sell In mobile games, IAP Merchandising is an area where best-practices are well established. Here’s your checklist for creating IAP Special Offers that sell! --- ## Understanding IAP Merchandising Successful free-to-play mobile games use effective IAP Merchandising. But what does that actually mean, and what are its components? --- ## Six High-Yield Design Patterns for F2P Games “We have tons of ideas, but what should we do first?” Having worked with over 30 game teams as a product consultant, I’ve been surprised by how often developers fail to frame the prioritization problem correctly. As a result, I’ve seen … --- ## How to Fail in F2P Mobile Games: Part II Previously, we touched on three distinct approaches to product and feature design: Adapting Proven Solutions, Forward-Innovation, and Pure (blank slate) Design. --- ## The F2P Designer’s Dilemma Like many mobile game PMs and designers, I cut my teeth in premium console game production. Down in the trenches, creative decision-making flowed freely. --- ## How to Fail: Start Without a Business Case As we know, 95% of mobile F2P games are unprofitable. After working on 80+ mobile projects with 30+ game teams, I’ve seen these odds play out first-hand.